I read an article today that made me rethink my previous statements about kids being exposed to too much, too soon. I was happy to be reminded that exposure to technology is providing new generations with the information they need to change consumer behavior for the better. This Fast Company article gave me a great perspective on the benefits that can “trickle up” from young trendsetters.
Brands are changing the rules. No longer must they use advertising to showcase the brand. They are now using the brand to advertise itself. The attached article on Nike’s Volt-colored sneaker as seen during the Olympics is one example. “They used marketing assets that belonged to them alone, and those assets gave them a pretty unique opportunity to take advantage of the Olympic rules,” said Kent Grayson, professor of marketing at the Kellogg School of Management at Northwestern University.”The best marketing usually plays with the…
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How far can a brand go to be sticky? How can they use their image to join the conversation in a meaningful way? Oreo found a way. I have some ideas too but that will have to wait for another time… Click to read the Oreo article here.
Kids today have no time for childhood. Parents have said this before – but the difference today is the constant influx of new technologies. Instead of creating a phone from two cans and a piece of string, kids of all ages are camping out in line for the newest iPhone, Xbox, Kindle, etc. Instead of playing hopscotch with their friends, they are sitting in their room playing Angry Birds. They are all in a headlong rush to become adults and to plug into the global…
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